Tesla’s Cybertruck and the Shifting Landscape
In 2023, electric pickups took the automotive world by storm. Tesla Inc finally debuted its highly-anticipated Cybertruck, solidifying its reign as the EV king. However, even for Tesla, conquering mass production for this unique vehicle proved to be a complex endeavor.
Toyota and Worksport: Pioneering the Future
Not to be outdone, Toyota Motor Corporation is gearing up to introduce its all-electric pickup before the end of 2025. Additionally, Worksport Ltd, a forward-thinking automotive accessory manufacturer, is set to launch solar-powered tonneau covers that will not only enhance the features but also extend the range of electric pickups. Worksport is on track to release the SOLIS, a groundbreaking solar tonneau cover, this summer. The integration of cutting-edge solar technology into a durable truck bed cover marks a significant milestone in Worksport’s mission to merge automotive accessories with renewable energy.
Toyota Takes the Lead in Electric Innovation
Reports from Reuters and Electrek indicate that Toyota’s electric version of the Hillux pickup is on the horizon. While Toyota previously unveiled a hydrogen fuel cell Hilux prototype, the anticipation for an electric version has been mounting. The unveiling of the electric version, Hilux Revo BEV, in 2022 raised expectations, with Toyota confirming that the electric Hilux will be available by the end of 2025. Toyota’s bold move comes in the wake of Isuzu’s announcement to introduce its first 100% electric pickup truck, the D-MAX BEV, posing a direct challenge to Ford Motor’s F-150. Isuzu’s foray into electric pickups positions it as a strong competitor in this evolving market.
Toyota’s Strategic Battery Moves
Moreover, Toyota recently renamed its battery subsidiary after completing the full acquisition of Primearth EV Energy shares from Panasonic. The subsidiary, now known as Toyota Battery Company Ltd, reflects Toyota’s expanding focus on electric vehicles and signals its commitment to innovative EV technologies.
