Overextended, e.l.f. Beauty Is Primed to Rebound in Back Half
has headwinds in 2026, but they’ve been priced into the market. Down nearly 65% from the late 2025 highs, this market is trading at deep-value levels, with catalysts in play. While the guidance for fiscal 2027 was tepid, it reflects intentional price markdowns, aimed at driving volume. Initial test results were favorable, with a 22% ...












