Amazon Vs. Alibaba: The Tariff Economy Returns to Global E-Commerce
Global e-commerce grew up in a comfortable world of cheap shipping, frictionless customs clearance, and predictable consumer demand. That setup has dissolved. By mid-2026, trade policy had become one of the most influential forces shaping international retail margins. Tariffs, stricter border checks, and protective industrial policies are rewriting business models faster than many companies can ...












