Alphabet‘s (NASDAQ: GOOG) (NASDAQ: GOOGL) market capitalization briefly eclipsed Apple‘s (NASDAQ: AAPL) several times over the past decade. However, the most recent time Alphabet pulled ahead of Apple was on Jan. 29, 2019, with Alphabet at $744 billion and Apple at $729 billion.
As of today, Alphabet is valued at $1.97 trillion, whereas Apple’s market cap stands at $3.3 trillion. Apple currently holds the title of the world’s most valuable publicly traded company, with Alphabet securing the fourth spot. Both tech giants have seen substantial growth, but the question arises – could Alphabet mount a resurgence and overtake Apple by 2025?

Image source: Alphabet.
Comparing Business Models
Alphabet’s Google and Apple, the behemoths behind the two largest mobile operating systems globally, operate with distinct business models. Alphabet predominantly rakes in revenue from Google’s advertising realm, inclusive of search and display ads, advertising networks, and YouTube. Conversely, it generates a smaller portion of its income from cloud services, hardware, and subscriptions.
Apple, on the other hand, derives approximately half its revenue from the iPhone, with over a quarter stemming from its services segment housing the App Store and subscription services. The remainder trickles in from Macs, iPads, and other ancillary products.
Revenue Growth Trajectories
From fiscal 2018 to fiscal 2023, Apple witnessed a 8% compound annual growth rate (CAGR) in revenue, accompanied by a 16% CAGR increase in earnings per share (EPS). Notably, the tech giant experienced a notable surge in growth in fiscal 2021 with the rollout of its inaugural 5G iPhones. However, revenue contracted in fiscal 2023 post the conclusion of the 5G upgrade cycle, a cooldown in the Chinese market, and waning tailwinds from pandemic-induced sales of Macs and iPads.
Over the same period, from 2018 to 2023, Alphabet witnessed an 18% CAGR growth in revenue alongside a 22% CAGR surge in EPS. While its ad sales faced downturns amidst the pandemic, it offset the pressures by expanding its cloud services. Although the ad sector rebounded subsequently, growth slowed over the past year due to inflation, high interest rates, and other macro headwinds.
Both companies are ramping up investments in the artificial intelligence (AI) sector. Apple incorporates “Apple Intelligence” into its services for message writing, photo and video searches, and image creation from text prompts. Meanwhile, Alphabet progressively expands its Gemini platform to accommodate broader generative AI capabilities.
Apple and Alphabet both conferred substantial returns to their investors as they expanded. In the past five years, Apple repurchased 14% of its shares, while Alphabet reduced its outstanding share count by 11%. Additionally, Apple consistently increased its dividend annually, with Alphabet initiating its maiden dividend earlier this year.
Analyzing Performance Discrepancies
Despite growing at a slower pace than Alphabet, Apple garnered superior gains over the past five years for three clear-cut reasons. Firstly, Apple’s premium status, pricing might, and minimal exposure to the advertising sector shielded it from most macroeconomic consumer spending challenges. Conversely, Google’s ad-centric business model left it more vulnerable to these economic vicissitudes.
Secondly, Alphabet grapples with more substantial long-term threats compared to Apple. Google lags behind competitors like OpenAI and Microsoft in the AI sector, with OpenAI’s ChatGPT search engine posing a potential challenge to Google’s core search engine. Furthermore, Google Cloud trails as the third contender, lagging Amazon Web Services (AWS) and Microsoft Azure in the cloud infrastructure race.
Lastly, both entities face regulatory scrutiny, yet Alphabet contends with more immediate pressures. The U.S. Department of Justice recently ruled Google as illegally monopolizing online search and advertising markets. Consequentially, the tech giant faces potential breakup or being mandated to share data extensively with competitors. Such encumbrances are likely compressing Alphabet’s valuations, rendering it less attractive compared to Apple.
The Future Outlook – Possibilities and Projections
Presently, Alphabet trades at a mere 18 times forward earnings, rendering it the most cost-efficient Magnificent Seven stock. In contrast, Apple exhibits a loftier valuation at 28 times forward earnings.
Analysts foresee Alphabet’s EPS growing at a 20% CAGR from 2023 to 2026. If this growth trajectory persists alongside consistent valuations, Alphabet’s stock could appreciate by roughly 13% to $180 by 2025, propelling its market cap to around $2.2 trillion.
Conversely, Wall Street anticipates Apple’s EPS to augment at a modest 11% CAGR from fiscal 2023 to fiscal 2026. If these projections materialize while maintaining its premium valuation, Apple’s stock could ascend by about 8% to $234 by 2025, elevating its market cap to $3.6 trillion. However, a shift to the same forward multiple of 18 as Alphabet would lead to a potential decrease of up to 30%, plummeting Apple’s stock price to $150 and contracting its market cap to $2.3 trillion.
Albeit the current scenario suggests Alphabet’s market cap might not exceed Apple’s by 2025, overcoming near-term tumult could amplify Alphabet’s appeal, possibly outstripping Apple in growth over the coming year. For Apple, navigating the evolving landscape will be crucial to maintain its pole position.
Unlocking Alphabet’s Potential: A Bright Future Ahead
The Quest for Investor Confidence
As Alphabet dances on the tightrope of the stock market, the tech giant is acutely aware of the importance of dazzling its investors. With aspirations for a higher valuation, Alphabet recognizes the necessity of introducing new products and services to captivate its stakeholder audience.
Exploring the Investment Landscape with Alphabet
Before diving headfirst into Alphabet’s stock, cautious investors should consider the broader financial canvas. The astute analysts at Motley Fool Stock Advisor have recently revealed a list of the top 10 stocks poised to deliver exponential returns. However, Alphabet didn’t make the coveted cut this time around.
Reflecting on historical triumphs, one cannot overlook the staggering success of Nvidia after being featured on a similar list back in April 2005. An investment of $1,000 during that period would have remarkably burgeoned into $710,860, painting a vivid picture of the transformative power of strategic investments.
The Stock Advisor arm offers investors a roadmap to financial triumph, replete with a user-friendly blueprint for crafting a robust portfolio. With frequent updates from seasoned analysts and bi-monthly stock recommendations, the service has outperformed the S&P 500 index by over fourfold since 2002.
For investors considering market opportunity, a deeper exploration of the top 10 stocks beckons, hinting at potential openings for those willing to take the plunge into the realm of financial exploration.
Fostering Trust Through Transparency
As Alphabet unfurls its vision for the future, the company is mindful of the critical role sturdy investor confidence plays in propelling its trajectory. By presenting a compelling array of innovative products and services, Alphabet aims to solidify investor trust and bolster its standing within the market.
Despite the allure of past success stories, investors should exercise caution and conduct comprehensive due diligence before committing their resources. Each investment journey carries its own unique risks and rewards, underscoring the need for informed decision-making and a nuanced approach to portfolio management.
As the investment landscape continues to evolve, Alphabet’s strategic maneuvers will shape its narrative in the eyes of stakeholders. By threading together a narrative of growth, innovation, and resilience, Alphabet endeavors to carve out a legacy that transcends mere financial milestones.
Amid the ebbs and flows of the stock market, Alphabet’s unwavering commitment to investor confidence stands as a testament to its enduring resolve and adaptability. Embracing the winds of change, Alphabet steers its course towards a future brimming with promise and potential.



