Russ Cohen

Anatomy of Reddit’s Market Debut: Soaring Shares Spark Speculation and Skepticism

The highly anticipated initial public offering of Reddit Inc. sent shockwaves through the market, with shares soaring 62% above the $34 IPO price to reach $55 at the opening bell. This monumental moment marked a significant milestone for the 19-year-old social media platform founded by CEO Steve Huffman, along with Aaron Swartz and Alexis Ohanian.

Unlike traditional IPOs, Reddit’s offering was designed to democratize investment, giving retail investors a seat at the table alongside institutional players. Approximately 2 million of the 159 million shares in the offering were reserved for individual investors, a move aimed at “leveling the playing field,” as Huffman put it.

In a nod to the platform’s core values, Huffman highlighted the importance of involving Reddit users in the company’s success, stating, “The best investors of Reddit are people who use Reddit.”

As speculation ran rampant on social media and investment forums, one Reddit inquiry pondered the share price required to achieve a $10 billion market cap. The answer? A staggering $55 per share – a feat the company accomplished right out of the gate, boosting its IPO valuation by $3.6 billion to $6.4 billion.

Unleashing a trading frenzy, Reddit’s stock popped to $55 in pre-debut exchanges, foreshadowing the explosive debut. This surge prompted discussions around the platform possibly becoming a meme stock, with Seeking Alpha hinting at increased volatility reminiscent of the 2021 meme mania fueled by players like Gamestop and AMC.

Echoes of skepticism reverberated as voices from the investment community expressed doubts about Reddit’s long-term prospects. CNBC’s Susan Li quipped, “Only during a two-year IPO drought does a $6 billion unprofitable company garner such attention.”

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Adam Taggart of Thoughtful Money shared a similar sentiment, musing on Reddit’s profitability amidst the AI frenzy. He pondered, “How does this company sustain itself once the AI-craze fades?”

Adding to the chorus of skepticism, Thomas Smale, CEO of FE International, cast doubt on the sustainability of Reddit’s gains, citing the company’s history of losses and lack of a clear path to profitability.

As the dust settles on Reddit’s remarkable debut, questions loom over its ability to translate soaring stock prices into sustained success. With naysayers cautioning against overexuberance, the true test of Reddit’s resilience lies ahead.

Amidst the euphoria, industry experts are divided on Reddit’s future trajectory – a testament to the uncertainty that accompanies meteoric rises in the stock market.

Photo: Shutterstock