Innovative Efforts in Reality-TV Dubbing
Netflix, listed as NASDAQ:NFLX, is revolutionizing the quality of reality shows originating from countries like South Korea. The company is investing in teaching voice actors in various regions such as the United States and Europe the art of providing dubbed dialogues that exude authenticity, a recent report by The Wall Street Journal revealed.
Expanding Global Appeal
Reality TV, being a cost-effective genre, often faces hurdles in crossing language barriers for international distribution. To address this challenge, Netflix (NFLX) is enhancing the dubbing quality to make popular shows from markets like South Korea – including dating shows, physical competitions, and game shows – more accessible and appealing to a broader global audience.
Shifting Content Strategy Amid Competition
With intensifying competition in the streaming sector, Netflix (NFLX) is strategically recalibrating its content focus. The percentage of scripted content has decreased from approximately 70% five years ago to an even distribution currently, reflecting the company’s evolving priorities in response to market dynamics and cost pressures, according to insights from researcher Ampere Analysis cited by The Wall Street Journal.
Diversified Language and Content Offerings
Netflix (NFLX) boasts a diverse array of programming in over 30 languages, with non-English content accounting for a significant share of total viewership on the platform. Notably, South Korean films and shows, exemplified by the blockbuster “Squid Game,” have garnered immense popularity, with the latter emerging as the most-watched series on the Netflix (NFLX) platform.
