A Rivalry Derailed
Meta Platforms Inc. (META) reportedly decided to discontinue its developments of a headset aimed to compete with Apple Inc.‘s (AAPL) Vision Pro.
Behind the Scenes
The project, known internally as La Jolla, was part of Meta’s four-year strategy for virtual and mixed-reality headsets. Starting its journey in November 2023, the development abruptly halted in mid-August 2024, as reported by AppleInsider.
The Decision
The call to halt the project came during a product review meeting attended by Meta’s CEO Mark Zuckerberg and CTO Andrew Bosworth, per The Information. Bosworth later explained that while numerous prototypes are in the works, not all see the light of day.
Thoughts and Potential
While details on the cancellation remain scarce, cost considerations likely played a role. Meta aimed to keep La Jolla’s price under $1,000, a feat that proved unattainable.
Future Prospects
Even though La Jolla met its end, insiders hint at a potential revival in the future. Technology developed for this venture might find applications in other Meta products.
The Ripple Effect
Meta’s silence in response to inquiries adds intrigue to the saga, leaving room for speculation and pondering. This development marks a shift in the tech landscape, one that could have lasting repercussions.
