Identiv INVE introduced its newest version of the global Internet of Things (IoT) cloud platform, bitse.io 3.0. This updated platform offers a variety of services and features aimed at improving customer engagement and providing digital security and identification within the IoT ecosystem.
bitse.io platform facilitates the deployment of IoT applications, aiding swift market entry through its RFID and IoT technologies. Users can seamlessly integrate encrypted and tamper-proof tags using top IC chips. The user-friendly interface of the platform allows for direct tag configuration, which eliminates coding requirements and reduces time and expenses.
Enhancements and Features
The updated platform simplifies supply chain management, brand protection, and customer engagement. With the addition of the Supply Chain Insights feature, users can access in-depth analytics by integrating seamlessly with enterprise systems such as ERP, EPCIS, and CRM. This integration provides valuable operational insights and bolsters sustainability efforts.
Market Impact and Future Prospects
The utilization of tamper-proof tags based on RFID and IoT chips enables industries like healthcare, retail, and logistics to adopt the IoT solution. This upgrade expands the market opportunity for Identiv’s offerings, enhancing the future prospects of its Identity segment.
Identiv gains a competitive edge through unique designs, technologies, and intellectual property within its Identity segment. These assets ensure the secure operation of RFID chips’ digital functions alongside analog components like antennas, power harvesting, data conversion, and security measures. This positions Identiv favorably in the healthcare and mobility markets.
Market Challenges and Outlook
Despite the company’s success in securing design contracts, Identiv is currently facing short-term challenges in the Identity segment due to order postponements in sectors like library, packaging, warehousing, and logistics, leading to delayed shipments.
