Toyota’s North American CEO’s EV Strategy Dilemma
Toyota’s North American CEO’s EV Strategy Dilemma
Toyota Motor North America CEO Ted Ogawa projects battery electric vehicles (BEVs) to grab only around 30% of the U.S. new-vehicle market by 2030. This falls short of the Environmental Protection Agency’s 2030 target. Customer Demand Over Regulation: “We are respecting the regulation, but more important is customer demand,” Ogawa emphasized during an interview with ...