Russ Cohen

Steve Jobs Came Back To Apple 27 Years Ago Today After 12 Years In Exile. If You Invested $1,000 When Jobs Became Apple CEO In 1997, Here's How Much You'd Have






The Remarkable Revival of Apple under Steve Jobs

The Resurrection of a Tech Giant

Twenty-seven years ago today, Steve Jobs made a triumphant return to Apple Inc., the company he co-founded, after a tumultuous exile lasting over a decade. Jobs’ reemergence marked a pivotal moment in Apple’s history, steering the company away from the abyss of bankruptcy and transforming it into a global technology powerhouse.

During his tenure, Jobs revolutionized the music and smartphone industries, spearheading innovations that not only reshaped Apple but also left an indelible impact on millions of consumers worldwide.

The Arduous Journey of Jobs at Apple

Steve Jobs encountered myriad challenges during his time at Apple. Following his ousting from the company in 1985 by then-CEO John Sculley, Jobs embarked on a tumultuous path that eventually led to his reinstatement as Apple’s CEO in 1997, after the company’s acquisition of NeXT.

Inspired by the transformative strategies of Nike, Jobs orchestrated a remarkable turnaround at Apple, setting the stage for his enduring legacy in the tech sphere.

A Look at Apple’s Stock Performance

Apple stock price from Sept. 16, 1997, till today

On September 16, 1997, Apple’s stock, adjusted for various corporate actions, stood at $0.1958. Fast forward to the present day, and the stock is priced at $222.50, reflecting an astronomical surge of 113,536% over the last two decades.

Value of a $1,000 investment in Apple stock, and the QQQ ETF and S&P 500 index, respectively, from Sept. 16, 1997, till today

A hypothetical $1,000 investment in Apple stock on September 16, 1997, would have appreciated to a staggering $1.14 million today. Comparatively, similar investments in the Invesco QQQ ETF and SPDR S&P 500 ETF Trust would yield $10,960 and $5,928, respectively.

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The Renaissance of Apple under Jobs

Jobs’ revitalization of Apple stands as a pinnacle of success in the tech landscape. With an unwavering vision, Jobs streamlined Apple’s product portfolio, introducing groundbreaking devices such as the iPhone that catapulted the company to unprecedented heights.

The iPhone, Apple’s flagship product, not only symbolizes its technological prowess but also serves as a primary revenue driver, generating a colossal $200 billion in revenue for the company in 2023 alone.

Despite the challenges and uncertainties, Apple’s resurgence under Jobs speaks volumes about the transformative power of visionary leadership and unwavering perseverance in the face of adversity.

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