SONY Corporation presents a wave of cutting-edge home audio gear under the illustrious BRAVIA umbrella. The latest additions, including BRAVIA Theater Bar 9 and BRAVIA Theater Bar 8 soundbars, BRAVIA Theater Quad surround system, and BRAVIA Theater U neckband speaker, are geared to transform living spaces into auditory wonderlands akin to movie theaters, delivering premium sound quality and enveloping audio projection.
The amalgamation of TVs, soundbars, and other home audio solutions under the BRAVIA brand not only simplifies the process for consumers but also ensures a seamless compatibility in setting up a cinematic experience at home.
The pinnacle of this lineup, the BRAVIA Theater Quad, boasts a distinctive design housing 16 speakers with exceptional bass capabilities and optional wireless subwoofer. Accompanied by the proprietary 360 Spatial Sound Mapping technology, the BRAVIA Theater Bar 9 and BRAVIA Theater Bar 8 soundbars offer an all-encompassing soundscape with 13 and 11 speakers, respectively. Accentuating the auditory experience, the BRAVIA Theater Quad harnesses four slim speakers to deliver robust surround sound.
These products are equipped with Sound Field Optimization, an intelligent system that automatically tunes each speaker to optimize sound output based on the room’s layout, enhancing the home cinema experience.
Moreover, these offerings seamlessly integrate with the latest BRAVIA TVs, featuring the Voice Zoom 3 functionality, which leverages AI algorithms to refine human dialogue audibility for an unparalleled viewing experience.
Enhanced with features like wireless music streaming, PS5 compatibility, and support for cutting-edge audio technologies such as Dolby Atmos and DTS:X, the BRAVIA Theater range ensures an immersive entertainment ecosystem.
The retail prices for the BRAVIA Theater products are set at $2,499.99 for BRAVIA Theater Quad, $1,399.99 for BRAVIA Theater Bar 9, $999.99 for BRAVIA Theater Bar 8, and $299.99 for BRAVIA Theater U. The products are now available for pre-order in Spring 2024 through various retailers including Amazon.
Noteworthy is SONY’s eco-conscious approach by incorporating recycled plastic and fabric sourced from PET bottles in the construction of these audio devices, aligning with the brand’s commitment to sustainability and innovation.
SONY’s BRAVIA lineup echoes the company’s dedication to enhancing accessibility and meeting diverse customer requirements through forward-thinking products.
Presently, Sony holds a Zacks Rank #4 (Sell) as its shares have experienced a 10.3% dip compared to the sector’s 10.6% decline.
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