The Unveiling
Tesla Inc arrives at the revered Chicago Auto Show with an electrifying surprise – the public debut of the highly anticipated Cybertruck, mere months after deliveries commenced.
What Happened: revelers at the Chicago Auto Show will have an exclusive opportunity to have an up-close encounter with the awe-inspiring Cybertruck during the event.
With a notable history dating back to 1901, the Chicago Auto Show stands tall as one of the premier auto exhibitions in North America. Scheduled from Feb. 8 through Feb. 19, the event includes a media preview on Feb. 8 and Feb. 9 followed by public access from Feb. 10 onwards.
In an excited tweet, the Chicago Auto Show announced the official display of the Tesla Cybertruck, marking a significant milestone for both the event and Tesla.
Why It’s Important
Tesla’s decision to showcase the Cybertruck at a prominent event like the Chicago Auto Show holds great significance. With over one million reservations for the Cybertruck and mounting public curiosity, live events featuring the truck invariably draw massive crowds.
Apart from the Cybertruck, Tesla will also exhibit the Model 3, Model Y, and Model X at the show. This marks Tesla’s first display of electric vehicles at the Chicago Auto Show, in tandem with its recent appearance at the 2023 Detroit Auto Show after an eight-year hiatus.
The public will also have the unique opportunity to participate in ride-alongs in a Model 3, Model Y, or Model X at the indoor EV test track. The organizers anticipate a substantial increase in ride-alongs compared to the previous year, with more brands and vehicles joining the event in 2024.
Tesla’s Impact
By actively participating in auto shows, such as the Chicago Auto Show, and offering test drives, Tesla seeks to bolster its customer base and strengthen its brand presence. This strategy, coupled with Tesla’s minimal advertising and reliance on word-of-mouth and loyal fans, could substantially contribute to winning over new customers and driving the adoption of electric vehicles.
Notable competitors, including Ford Motor Company, will also present their offerings at the Chicago Auto Show, with Ford featuring test drives of the F-150 Lightning, a direct competitor to the Cybertruck. This underscores the competitive landscape as electric vehicles gain increasing prominence in the automotive industry.
TSLA Price Action: Tesla’s shares are up 1% to $189.28 on Thursday, indicating a potential positive market response to the company’s active participation in the Chicago Auto Show.
